This J&J quilling paper from England is called mauve (in England) but it is a beautiful true Periwinkle. These strips are 1/16" wide, there are 75 per pack, and they are 17" long. We have not been able to find an American color close to this but Paplin has a beautiful shade caled Hyacinth P3133N  that is a light periwinkle. Periwinkle fans often use these two colors together.